A proposed marketing plan for allerin reformulated
Date of Publication
2005
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Lucas E. Santiago
Defense Panel Chair
Jose Luis R. Liongson
Defense Panel Member
Ma. Luisa Chua-Delayco
Abstract/Summary
The researchers would like to propose a marketing plan for Allerin Reformulated that is focused on achieving awareness of its consumers regarding allergy and the benefits of the product. They are proposing an information campaign that is emphasizing on the affordability of the product and disseminating information about allergic cough. The current advertising efforts of the company have not given importance to the price of the product. The researchers think that the affordability of Allerin Reformulated is its edge against its competitors and the need to emphasize it is essential to gather more market share and increase their sales. They would also like the target market to learn more about allergic cough.
The campaign would also stabilize the current reposition of the product and continue the educational efforts being done by the company. It also suggests changing the packaging of the product and creating a stronger relationship with the consumers through different projects like the Allergy Link, Allerin Golf Tournament, the Allerin Reformulated Value Card and improvements for the Aksyon Iwas-Allergy. The total cost for this plan to be executive is Php 19,426, 932.00. This proposal would definitely create a positive impact on consumers and thus, an increase in the sales of the product and its market share.
Abstract Format
html
Language
English
Format
Accession Number
TU16179
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
100 [107] leaves: ill. (some col.)
Recommended Citation
Formoso, R., Navarro, N., Maningat, J., & Salandanan, H. (2005). A proposed marketing plan for allerin reformulated. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/17540
