A study on the effect of profit margin, product demand and trade incentives in cigarette retail pricing among retailers in Metro Manila

Date of Publication

2006

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16159

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

63 leaves

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