A Proposed service marketing plan for O music video

Date of Publication

2007

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Benison Y. Cu

Defense Panel Chair

Denis Gutierrez

Abstract/Summary

O Music Video, located at Powerplant Mall in Rockwell is a music and video retail store that targets the upper class market in Manila. The store is currently on its seventh year of its operations, making it relatively new in the music retail industry.

The proposed strategies aim to increase sales by 6% through the new programs for the first year of implementation, and 10% for the succeeding years. To achieve this, programs that will increase foot traffic and increase interest in Music CDs and DVDs will be implemented. Market share is also targeted to increase by 10% and awareness of the store by 15%, In order to achieve this, the store’s image will be enhanced to capture the attention of their target market. Proposed plans will be geared toward establishing a better, more suitable image for the primary target market. Total proposed programs amount to P700,250 PHP. It is expected that gross sales for the year 2008 will amount to 53,014,295 PHP, while income is projected to be 2,298,304 PHP. By 2009, income is expected to reach 3,160,912 PHP.

In order to monitor the success of the program, meetings with store supervisors will be held monthly. Focus group discussions and surveys will also be done in order to monitor the success of the newly implemented programs, so that proper adjustments may be made if needed.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16094

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2v.

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