Assessing the effects of Corporate Social Responsibility (CSR) on customer purchase intention and employee organizational commitment of Philip Morris Philippines Manufacturing Inc. (PMPMI)

Added Title

Corporate Social Responsibility

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Defense Panel Member

Roderick C. Bugador

Abstract/Summary

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute to sustainable economic development by working with stakeholders of the firm in a responsible manner. Various effects of CSR have been studied on both customer purchase intention and employee organizational commitment and posed conclusions to further strengthen CSR in the organization. This study survey 100 customers of Philip Morris Philippines Manufacturing International (PMPMI) to determine the effects of CSR practices on their purchase intention. 25 employees were also surveyed to determine the effects of CSR on organizational commitment. Results obtained revealed that CSR has a net effect of+19% on customer purchase intention and a +93% on employee organizational commitment. Positive net effects were also seen in majority of the measures of both variables which indeed shows that CSR is indeed beneficial to the organization.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15160

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

157 leaves : ill.

Keywords

Social responsibility of business; Corporate culture

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