Sources of cost and differentiation drivers of filstar Distributor Corporation and Fiesta Greetings Incorporated

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management with Applied Corporate Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Emilina D. Sarreal

Defense Panel Member

Jeden Tolentino
Nestor B. Nisperos, Jr.

Abstract/Summary

The researchers employed a comparative case study to determine if there are significant differences in cost and differentiation drivers used for two firms. Exploratory research was used to find out the firms' financial information and its value chain activities. In-depth interviews were conducted with key personnel of both firms to determine the firms' perceived sources of cost advantage and focus group discussions were held with the products' target market to determine the sources of differentiation advantage on the firm perceived by the consumer. Based from the in-depth interviews and focus group discussions, the researchers found that there are significant differences in the perceived sources of cost and differentiation advantage. It was found in the study that savings in costs may not automatically result to higher profit. The study stresses the importance of balancing a firm's cost and differentiation advantages to maximize firm performance.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15052

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

ii, 257, [33] leaves

Keywords

Industrial management; Business planning; Strategic planning; Cost accounting; Managerial accounting; Competition

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