Bayclin disinfectant cleaner for Bayer Philippines consumer products division
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
After two years since the launching of S.O.S. disinfectant cleaner by Bayer Philippines Consumer Products division, the product seem to be having difficulty in its sales. Amidst the various researches done for the product, even before it was launched, its chemistry seemed to have led the product to the wrong direction. S.O.S. became a product with a very weak take off sales, contributing only P 1.66M to Bayer Consumer Product's total sales in 1991.
After an in-depth analysis of the disinfectant market, Bayer Philippines is now planning to relaunch the product under a new brand name, new and better formulation, new packaging and label design. Corrections were made to suit the product to the target market.
The new BAYCLIN is the scientific breakthrough in disinfectant cleaner. It contains a double disinfecting formula, making it more effective and faster (than other disinfectants) in killing germs, viruses and bacteria upon contact. It also leaves a more lasting effect and fragrance on the surroundings.
As a superior and innovative product, BAYCLIN's new target market will be both the institutional accounts (primary market) and the consumer market (secondary market).
Abstract Format
html
Language
English
Format
Accession Number
TU09839
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
73 numb. leaves
Recommended Citation
Hung, Y. K., Nolasco, J., Sitosta, N., & Sy, T. (1992). Bayclin disinfectant cleaner for Bayer Philippines consumer products division. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16917
