Project surf
Date of Publication
1994
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
SURF, a non-synthetic detergent bar holds a 4.8% market share nationwide as of May 1994. It ranks second as compared to its competitors. This marketing plan is made to increase the market share of SURF detergent bar nationwide. It seeks to improve its position in the low-priced bar market.
This plan aims to increase the market share of SURF to 7.8% by the end of 1995 and have a 80% distribution in all outlets. To achieve these objectives, the main marketing thrust is to improve the image of SURF detergent bar as a product that performs well if not better than the leading brand through advertising and promotions. This will create awareness among consumers thus, increasing trial rate among them.
A marketing plan has been formulated to support the improvement on SURF's image that will gain high market acceptance among target users. A copy of the plan is hereby attached.
Abstract Format
html
Language
English
Format
Accession Number
TU09833
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
51 numb. leaves
Recommended Citation
Golez, M. P., Magpayo, M. P., & Pabelico, A. M. (1994). Project surf. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16911