An Evaluative report on the performance of the Cordon Bleu Kitchen Nutrition Club of Pamana Marketing Corporation
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The marketing of premium stainless steel cookware is different from the marketing of consumer goods and other products. These are not sold through the sales representatives of the company. The reason for this strategy is that the product does not sell by itself and requires in-depth explanation and demonstration. Therefore, marketing and selling strategies for the product are generally handled and emphasized by the individual sales representative rather than by the company.
This paper was written with the aim of evaluating the Cordon Bleu Kitchen Nutrition Club of Pamana Marketing through the use of writers' academic knowledge gained from DLSU together with the practicum training gained from the company.
To provide the reader with a comprehensive view of the company and the industry, the writers have devoted a portion of the paper to the profile of the company and the brief background on the competitors. Current marketing strategies are also presented to give the reader a clear idea of how the company is selling its wares. To facilitate the completion of the paper, an analysis of the company and the internal and external factors affecting the company was done. This will be useful in evaluating the performance of the company as well as in identifying future opportunities for the company.
The company's main marketing tool, which is its sales network, was studied and evaluated based on the theories learned from the academe. Recommendations are to be made on marketing-related areas, more specifically, the sales force management and the promotion of the product, as these are the factors which the writers deem to have the greatest significance on the company, being a direct selling organization.
Abstract Format
html
Language
English
Format
Accession Number
TU09832
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
90 numb. leaves
Recommended Citation
Go Biao, J., Guy, J., & Reaport, B. (1992). An Evaluative report on the performance of the Cordon Bleu Kitchen Nutrition Club of Pamana Marketing Corporation. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16910
