Mobiline marketing plan
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The 1992 Marketing Plan outlines and approach to attain a significant increase in company sales and profits over the preceding year. This is accompanied by other goals such as to maintain dominant position in the market, improve customer service and awareness levels. The sales target for this year is 40,960 lines, a planned 120 percent gain. This will be achieved by the installation of new cell cites. Authorized Service Centers, and payment centers. Net operating revenue is expected to reach more than 1 Billion this year. To achieve these goals, the sales promotion budget will be 4,225,000 or .42 percent of projected sales. The MOBILINE Directory and Brochure will also be part of the advertising budget of 12,648,960 or 1.26 percent of projected sales. Other than that, a definite PR program is to be formulated for better community understanding and acceptance. The sales and distribution budget will be P5,600 or less than .25 percent of projected sales.
Abstract Format
html
Language
English
Format
Accession Number
TU09826
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
76 numb. leaves
Recommended Citation
Figueras, F., Leron, P., Limqueco, J., & Suratos, M. T. (1992). Mobiline marketing plan. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16904
