A Proposed service plan for Faces Philippines, Inc.
Date of Publication
1994
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
Faces is the only disco that caters strictly to the AB class whose age ranges from 18 to 45 years old. Presently, Faces is considered as Manila Elite's PREMIERE PARTY PLACE. In line with Faces' image of the being the premiere party place, the group came up with recommendations that will reach out to a different market within the AB class, yet maintaining the image it has kept for the past 7 years.
Banquet sales will be developed as this will provide a vital increase in revenues. There will be four different themes that the customers can choose from or they can developed their own theme to suit their needs.
Advertisements will be concentrated on the print medium since most of the target market tend to have more time to read than to watch television or listen to the radio. These ads will be placed in magazines and newspapers that have an exclusive circulation among the AB crowd. Certain existing promotional efforts will be maintained. However, promotional efforts formulated will focus more on increasing attendance on lean nights.
The total cost required for this plan is P 7,814,864. Banquet requires P 2,940,000, P1,780,030 will go to Ads, P1,374,732 will go to Promos, and P36,000 will go to Research and Evaluation. As a result of these proposals, it is expected that there will be a 39.4% increase in sales and a 139% increase on Net Income Before Tax.
To evaluate this plan, research would be conducted through surveys and observations which will be done during and after the implementation. The proposal would be considered effective if Faces is able to maintain its regular clienteles, and attract more clients and corporate clients.
Abstract Format
html
Language
English
Format
Accession Number
TU09815
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
65 leaves
Recommended Citation
Dy, R. G., Piczon, M. R., Sarino, S. S., & Singson Que, J. (1994). A Proposed service plan for Faces Philippines, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16893
