A Marketing plan for Lipton ice tea
Date of Publication
1994
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The goal of this marketing plan is to create a niche in the ice tea market. Based on this, the following recommendations were made:
a. Project Lipton Ice Tea as an all-natural drink.
b. Stretch the age of the target market from 15-35 to 15-40 years old.
c. Change the packaging design and pack sizes.
d. Continue with the same premium pricing.
e. Lipton Ice Tea should be distributed in supermarkets, groceries, and convenience stores nationwide.
f. Implement trade promos like 20 plus 1 package deal.
g. For the industrial side, to tap other markets like hotels and restaurants.
h. Industrial promo to be implemented is to give Lipton Ice Tea dispensers for every five cases ordered.
I. Create awareness through the use of tri-media.
j. Traditional promotions will be utilized such as demo ladies, bandings, and sponsorships.
The said programs and strategies will be evaluated by Unisearch after each quarter.
Abstract Format
html
Language
English
Format
Accession Number
TU09790
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
75 leaves
Recommended Citation
Cruz, M. Z., Delana, A., Goson, E., & Sy, C. (1994). A Marketing plan for Lipton ice tea. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16868
