An Evaluative report of Southgate Limited as a buying agent in the export industry
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
This practicum paper evaluates Southgate Limited's performance as a buying agent and their effectivity in promoting Philippine products. As background information on Southgate, its history, nature of business, organizational set-up, product lines, export markets served, 4 PS, competitors' analysis and vendors' profile are also discussed. A training report completed on 400 hours by the practicum members was also mentioned.
Through observations, the group identified the company's strengths and weaknesses as well as opportunities and threats which might affect its operations as a buying agent.
To evaluate Southgate's performance as a buying agent, the group used the following evaluation tools: 1. actual bookings vis a vis company's projections 2. actual bookings vis a vis industry growth 3. actual booking trends 4. booking-shipment variance and 5. merchandise claims. Controllable and uncontrollable factors were derived from the last three tools. Observations and interviews were conducted to examine these factors. The performance appraisal and controllable factors were integrated to evaluate Southgate's performance.
The group was able to come up with conclusions and recommendations to maintain and improve company's current operations. These recommendations are: explore, develop, and sell new product categories, source new vendors, learn costing of raw materials, administer preliminary and in-line inspection, and update with technical aspect of quality control.
If Southgate Limited implements these recommendations, the group conservatively expects a 10% increase in bookings and a 15% decrease in merchandise claims.
Abstract Format
html
Language
English
Format
Accession Number
TU09782
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
97 numb. leaves
Recommended Citation
Co, I. C., Estrada, D., Pua, T. C., & Uy, C. S. (1992). An Evaluative report of Southgate Limited as a buying agent in the export industry. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16860
