A Sales promotions campaign for white petals bathroom tissue
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The sales promotion plan has been designed to support the introduction of White Petals Bathroom Tissue in the two-ply category. The plan aims to promote trade acceptance for the brand and to generate trial usership among the consumers.
The sales promotion plan is designed to attract the trade as well as the consumers. Activities lined up for the trade include giving out free T-shirts for every purchase of three (3) cases and during the rainy season free golf umbrellas will be given away for every purchase of five (5) cases. For the consumers, in-store promotional activities include promo girls. Enclosure premiums and bonus packs will also be done to encourage product trial. The total sales promotions budget is P 750,000.
The above mentioned promotional activities will contribute 44.7% of the sales objective of 22,968 cases which translates to P 16,116,071.48 for the year 1992.
Abstract Format
html
Language
English
Format
Accession Number
TU09765
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
45 numb. leaves
Recommended Citation
Chu, S., Pelea, J., & Rufin, M. (1992). A Sales promotions campaign for white petals bathroom tissue. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16843
