A Proposed service plan for Hyatt Regency Manila

Date of Publication

1995

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

Hyatt Regency Manila is a service organization that operates to deliver quality hotel services to its customers. Two of its major products are food and beverage and the guestrooms. The hotel gets sales and marketing support from its international chain. Aside from that, the hotel capitalizes on the name Hyatt since it has been established already.

Despite this, Hyatt has its own share of problems that need to be addressed. As such, the objectives of the proposed service plan is to be able to improve the kind of services they are offering.

In order to upgrade their services, the group suggested that they fix their internal market first. The service plan will try to build a culture that is base on camaraderie because it is through this that they will have a positive working attitude. It would also allow them to again additional knowledge through the various trainings that will be conducted. With this mind set, the staff will be ready and competent to serve its external public or the customers. The hotel should be able to provide the best service facilities to its clients. It should also show concern to its society to further boost its corporate image. This would be backed up by its extensive advertising and promotional efforts. After which the proposed plan has been implemented, the company should undergo several employee and customer analyses to better understand their needs and serve them accordingly.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09749

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

89 numb. leaves

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