FOBAP's perception on Filipino exporters

Date of Publication

1993

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

This study focusses on FOBAP's perception towards Filipino exporters. Thirty-five FOBAP members participated in this research, comprising 65% of the total population. A five-point Likert Scale, measuring the different attitude of local exporters, was used to analyze data. (This instrument was adapted from a former study done by Isabel Melgar in 1989). Through Factor Analysis, four behavioural-constructs were derived, namely: Aggressiveness, Adaptability, Time-Orientation and Trustworthiness. Every construct measures a certain behavior and attitude of the local exporter. Means for every factor was derived. These determined the strengths and weaknesses of local exporters as perceived by FOBAP. Overall results show neutrality on the performance of local exporters. The researchers also attempted to explain the outcomes. In their attempt, they were able to identify possible contributory factors such as: culture, history, Filipino traits, and management style. These factors directly and indirectly contributed to the current attitude of local exporters. For further analysis, a comparative study on the previous study done by Melgar and the present study, was made. Results show no significant differences.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09748

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 v. (various pagings)

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