FOBAP's perception on Filipino exporters
Date of Publication
1993
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
This study focusses on FOBAP's perception towards Filipino exporters. Thirty-five FOBAP members participated in this research, comprising 65% of the total population. A five-point Likert Scale, measuring the different attitude of local exporters, was used to analyze data. (This instrument was adapted from a former study done by Isabel Melgar in 1989). Through Factor Analysis, four behavioural-constructs were derived, namely: Aggressiveness, Adaptability, Time-Orientation and Trustworthiness. Every construct measures a certain behavior and attitude of the local exporter. Means for every factor was derived. These determined the strengths and weaknesses of local exporters as perceived by FOBAP. Overall results show neutrality on the performance of local exporters. The researchers also attempted to explain the outcomes. In their attempt, they were able to identify possible contributory factors such as: culture, history, Filipino traits, and management style. These factors directly and indirectly contributed to the current attitude of local exporters. For further analysis, a comparative study on the previous study done by Melgar and the present study, was made. Results show no significant differences.
Abstract Format
html
Language
English
Format
Accession Number
TU09748
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
1 v. (various pagings)
Recommended Citation
Celis, M., Santiago, J., & Lim, B. (1993). FOBAP's perception on Filipino exporters. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16826