An advertising campaign for sunquick

Date of Publication

1992

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

SUNQUICK is currently performing relatively well in the fruit juice industry. It has a market share of 15 percent in the liquid concentrates category which, in turn, accounts for approximately 18 percent of total fruit juice sales. Marina Sales, Incorporated, the exclusive distributor of SUNQUICK in the Philippines, wishes to achieve a minimum of 10 percent category share growth by 1993.

In line with this objective, this group has been tasked with formulating an advertising plan for the affore mentioned brand, given the following parameters:

a. Media spending should not exceed P 2.5 million.

b. Creative copy should be an extension of SUNQUICK's 1991 Jim Paredes TV advertisement.

c. Advertising period should cover one (1) year, beginning August 17, 1992.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09745

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 v. (various pagings)

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