The Impact of Merck Sharp & Dohme resource centers among member-doctors in Metro Manila

Date of Publication

1997

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

The Merck Sharp and Dohme Philippines has been a constant purveyor of different medical facilities and services through the establishment of the different Merck Sharp & Dohme Resource Centers (MRCs) located in the cities of Manila, Quezon, Makati, Cebu, Davao, Batangas, and the Bicol province.

A research was conducted to determine the impact of various MRCs on its member-doctors in the Metro-Manila area, through a Proportionate Stratified Random Sampling Technique. The research covered only the MRC branches in Manila, Makati, and Quezon City, wherein a total of 147 respondents out of the 3,799 total member population were selected from the different hospitals and clinics within the Metropolis.

After the implementation of the survey-interview in the three branches, the group obtained several findings. The results showed that the MRCs have a significant impact on its member-doctors as manifested through their awareness and favorable perception of the MRCs, Merch Sharp and Dohme Company, and its current products. However, the results also revealed that only a small percentage of the respondents visit the centers more than once a month. In addition, majority of the member-doctors have never used certain facilities such as the conference and audio/visual rooms, and only the medical journals and computers were the services often used by the respondents.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09736

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

89 numb. leaves

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