A Comparative marketing research study of the automotive showrooms in the Otis area
Date of Publication
1997
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
Among the rest of the automotive showroom in the Otis area, Union Motor Corporation, an authorized distributor of Mitsubishi automotive products and services, is in a war. A battle among automotive showrooms. And this paper is a factual analysis of this battle. The findings show that UMC has topped in the physical aspects of the showroom. However, its sales people lack technical the know-how in their products. Honda, Nissan and Toyota proved themselves to be role models for automotive showrooms, as far as personnel are concerned. And with this, UMC must come up with new strategies on improving their showroom personnel's customer relations. This paper aims to provide facts, analysis and recommendations for UMC.
Abstract Format
html
Language
English
Format
Accession Number
TU09695
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
65 numb. leaves
Recommended Citation
Acal, R., Chan, H., Dui, R., Que, E. A., & Zafra, A. M. (1997). A Comparative marketing research study of the automotive showrooms in the Otis area. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16774
