A Marketing research plan on the consumer preference for B.U.M. equipment
Date of Publication
1997
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The study dealt with the consumer preference for B.U.M. Equipment USA. For the purpose of this study, the store outlet of the brand in Glorietta was considered as the focus of the research.
The research done was of a descriptive type. The group considered the served market of B.U.M., meaning, the respondents of the study have already purchased the brand. Through the survey conducted by the group, the buying patterns of these customers were determined. Other information were also noted by the members especially those dealing with the brand itself particularly the customers' preference for B.U.M.
The findings obtained by the group showed that there is consumer preference for B.U.M. Equipment USA. Moreover, the members found out that there is also high willingness among the respondents to purchase the brand again. From these results, the proponents of the group have made recommendations for the areas that need attention and those that can still be improved.
Abstract Format
html
Language
English
Format
Accession Number
TU09687
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
89 numb. leaves
Recommended Citation
Asperilla, C. A., De Leon, J., Hugo, P. R., Mendoza, S. C., & Paras, M. A. (1997). A Marketing research plan on the consumer preference for B.U.M. equipment. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16766
