A Research on the acceptability of commercial dog food among owners of unregistered dogs from economic brackets AB and C in selected residential areas in Quezon City
Date of Publication
1996
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The aim of the study was to determine the acceptability of commercially prepared dog food among a cross-section of AB and C respondents in selected residential areas in Quezon City. The study further explored the dog's and the owner's profiles, the dog's feeding habits, the incidence of usage and the buying patterns of dog owners.
Results showed that there was a significant difference in the acceptability of commercially prepared dog food among the class AB and C. This signifies that a more receptive AB market could be opted as a target market, in lieu of the C market. The result was further reinforced by the data gathered regarding the incidence of usage and the potential acceptance of commercial dog food. Recommendations were made based on these findings.
An in depth discussion of the other variables of the study, specific problems and recommendations were extensively discussed to further assess the market and provide a more comprehensive study.
Abstract Format
html
Language
English
Format
Accession Number
TU09678
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
84 numb. leaves
Recommended Citation
Antonio, A., Cua, S., Esteves, A., & Rey, M. G. (1996). A Research on the acceptability of commercial dog food among owners of unregistered dogs from economic brackets AB and C in selected residential areas in Quezon City. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16758
