A Service plan for United Airlines
Date of Publication
1993
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
Filipinos often travel to the USA, since United Airlines is an American airline, it certainly has an edge in the USA, Caribbean and Mexico routes. After assessing United Airlines' strengths, weakness, opportunities and threats, a service plan was developed to accomplish the following objectives:
1) Minimize net loss while delivering quality customer service. 2) Develop United Airlines' professional relationship with the travel agents wherein the travel agents will offer standard sets of service for United Airlines. 3) United Airlines will improve the information dissemination system to the travel agents.
The service development program will include meal options and fax check-in which are on going services of United Airlines. And the inflight business center, mini-day care center in the pre departure area as additional services to be offered, to be able to invite more travel agents, an additional commission and other incentives will be given to them aside from the 9% IATA commission. A sales assistance group will also be proposed, strengthening United Airlines' sales force and making United Airlines more visible to travel agents.
Print media will be used to make the public aware of the new services offered by United Airlines, Promotion programs will also be extended to travel agents, corporated account-holders and the Mileage Plus Program will be offered to the passengers.
The estimated cost for the investment plan is $ 66,903.57 and the estimates of profitability will be $ 11,530,000 for 1994.
Abstract Format
html
Language
English
Format
Accession Number
TU09673
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
56 numb. leaves
Recommended Citation
Ang, P., Ngo, J. L., Sy, J. T., & Tan, S. S. (1993). A Service plan for United Airlines. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16753
