A Proposed retail plan for Music One

Date of Publication

1998

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract/Summary

This Retail Plan is made for Music One, which is presently the only mega music store in the country. The retail plan includes the assessment of Glorietta Mall, wherein the current situation and the future possibilities are discussed. The competitive analysis talks about Music One's competitors and the advantages it has over them. The assessment of the business, company background, administration and management, and financial plan analyzed the internal aspect of the retail store. Suggestions were given by the group to help improve Music One.

Music One, presently being the largest music store in the country, carries a minimum inventory of about 20,000 titles. The target market of Music One comes from the, A, B and upper C class of society. It is located at Club Fun third floor of Glorietta Mall, Makati City that is strategically located in the heart of the financial district.

Glorietta Mall also offers nighttime entertainment that heightens the mall's popularity. The Strengths, Weaknesses, Opportunities, and Threat (SWOT analysis) of both Glorietta Mall and Music One looks upon the present and future potentials of the store. The competitive analysis deals with the advantages Music One has over its competitors.

Music One is a joint venture between National Bookstore and Radio City, two well-established retail shops. The store sells both imported and local CDs, tapes, posters, postcards, and other music accessories and paraphernalia thus, making it the ultimate megastore in the Philippines.

The store, which has only been operating for less than a year, has been getting good reviews and comments based on survey results and focus group discussions. The advertising campaign of Music One has been limited to several photo releases and their weekly radio show (Acid Jazz Hour) over 99.5 RT.

Music One has future plans of expanding their operations in Ortigas Commercial Center. They are also working hard to achieve the advantages needed to compete against possible entry of Tower Record in the country.

The retail plan written for Music One hopes to make the reader understand the business of music retailing, and how both its internal and external environment affects its progress.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09672

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

84 numb. leaves

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