A Survey on the market application of slide films: An evaluation
Date of Publication
1997
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The prevailing trend in imaging industry is instituted by vital concern for customer satisfaction that ascended into the realm of competition. This becomes a growing interest for Kodak to venture into research and development. In line with this, a group of students from De La Salle University was accommodated to conduct a research study on slide films. Thus, A Survey on the Market Application of Kodak Slide Films: An Evaluation, had crystallized. Such title bears the main problem, What are the market applications of slide films that Kodak can advantageously explore and eventually exploit? . To pursue this, the researchers had used survey questionnaires and phone interviews imploring a purposive sampling technique.
Result of the survey identified the potential and current users, market consumption and demands were observed. Moreover, results showed that users find slide films advantageous in terms of convenience, fine results and reliability. However, the slide film market was observed weak because consumers purchase the product only when the need arise .
From the above findings the researchers recommend that Kodak should review the product benefit and features. Thus, leading to product improvement and sales promotions strategies.
Abstract Format
html
Language
English
Format
Accession Number
TU09663
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
95 numb. leaves
Recommended Citation
Alonzo, R., Bernaldez, A., So, K., Suan, S. S., & Wenceslao, F. (1997). A Survey on the market application of slide films: An evaluation. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16743
