Demand for lamps in the local luminaire manufacturers' market
Date of Publication
1996
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
The study was conducted in order to find out more about an untapped market known as the local luminaire manufacturers market. Philips Electronics and Lighting Incorporated needs to know how they can penetrate this market with their lamp products. This market manufactures luminaires and assembles these with lamps before selling these to final customers. In order to study how Philips can become suppliers for this market, the researchers came up this problem: to determine the size of the demand for lamps in the local luminaire manufacturer market.
The study also focuses on the number and types of luminaires produced by each LLM, the types of lamps needed for each type of luminaire, the supply source of lamps for these LLMS, and the basis and requirements of these LLMs for supplier selection.
The researchers conducted interviews with all known local luminaire manufacturers in order to determine the information needed. The interviews were done with the help of an interview guide. Out of the nine possible respondents, only seven granted interviews, and the analysis of the study's findings were based on the results of these interviews.
The findings revealed that there is a large demand for fluorescent lamps in the local luminaire manufacturer market, as compared to other lamps such as incandescents, halogens, and compact fluorescents. This is due to the fact that most of these manufacturers produce only fluorescent-based luminaires, and the other types of luminaires such as downlights, pinlights, and wallwashers are usually imported.
Abstract Format
html
Language
English
Format
Accession Number
TU09646
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
94 numb. leaves
Recommended Citation
Abad Santos, V. P., Baes, M. O., Toledo, M. F., & Valencia, J. B. (1996). Demand for lamps in the local luminaire manufacturers' market. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16728
