A proposed service plan for Eagle Point Resort
Date of Publication
1998
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
Eagle Point Resort is a seaside resort located in Anilao, Batangas. Formally opened on December of 1995, this resort boasts of having first class accommodations and facilities in a place where nature's abundance may strongly be seen and felt. Over the years, the resort has been experiencing moderate growth in terms of sales performance. Eagle Point management however, strongly believes that the resort can attain fuller growth and development with continuous maximization of its facilities. To achieve this purpose, the construction of eight additional cottages and other service facilities such as the health spa has been implemented and will be finished by February of next year. In addition, a total of sixty new cottages will have been constructed in the next five years. The goal of this maximization plan is to increase capacity and offer added services to attain higher levels of profitability.
In line with this, the proponents have come up with innovative and promising strategies and programs aimed at promoting and implementing the new and improved Eagle Point Resort. A new tagline was conceptualized for the resort in line with this new image: Eagle Point Resort...Your Paradise Close to Home. In addition, great attention was given for the improvement and enhancement of customer service, an aspect which had failed to contribute to visitor satisfaction in the past. Special promotions were also created for the year with the purpose of encouraging repeat visits and further promoting awareness of the resort to its market. It is believed that with the implementation of the proposed programs, visitor turn-over will increase due greatly to achieved customer satisfaction, and sales and profitability levels will go up, thereby enabling Eagle Point Resort to achieve the goals that it has set for itself.
Abstract Format
html
Language
English
Format
Accession Number
TU09645
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
96 numb. leaves
Recommended Citation
Abaca, A. M., Daquigan, J. A., Horca, E. J., & Quisumbing, K. T. (1998). A proposed service plan for Eagle Point Resort. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16727
