A feasibility study on do-binet

Date of Publication

1999

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

Project Summary. Through the various ideas that the proponents have shared among themselves, they have come up with a relatively unique product, Do-binet. The proponents' product is a house-like, lightweight small wooden cabinet, which has enough space to place usually, stored and frequently misplaced items. Attached to it is an elegant glass decor, which has a gentle push button. In addition, it features a mechanism of a clock with a nice background where consumers can choose different designs they prefer. In order that Do-binet can stand firmly, it has a footrest at its base. Furthermore, Do-binet is coated with varnish for a more stylish look. Finally, consumers can place their Do-binet anywhere in their house for it is designed to fit every household.

Unlike the other cabinets offered in the market, Do-binet is comparatively less costly because of its cheap but high quality materials. Moreover, the proponents guarantee consumers that they will replace the defective Do-binet with a new one within 15 days upon purchase.

The seven stockholders of the Blue Vault Corporation will outlay P 2642.86 each. The Corporation's total capitalization of P 18,500 that will help facilitate the operation of the company.

The time and motion study that the proponents have conducted help them determine the plant capacity. The proponents have to produce an average of 8 units per day. They have a cycle time of 60 minutes per unit and 3 workstations in the assembly line. The efficiency of the proponents in manufacturing the product is 75.3%.

On the other hand, the proponents have a total population of N = 1,293 and a sample size of n=297. The proponents primary markets are South Bay Gardens Subdivision, Vitalez Compound in Sucat, District 1 Prescint 329 in Rosario Pasig and Golden Gate Subdivision.

The proponents used survey questionnaires to prove the market acceptability of the proponent's product. It showed that 67% of the total respondents are willing to purchase Do-binet. The company has a monthly potential demand of 67 units per month and a market share of 47.76% from its primary market.

The proponents will employ marketing strategies that will ensure a smooth outcome of the business. The uniqueness and innovativeness of the proponents' product will help them attract consumers to purchase their product. The proponents thought that since people easily forget things because of time constraints, the clock of the product would help remind the consumers not to forget things placed inside the product specially the little ones.

The proponents will penetrate their market with low price and will distribute their product to the different furniture shop available and personally sell them. In addition, the proponents will provide leaflets to prospective consumers regarding the product.

So that Blue Vault Corporation can at least recover all their costs, the proponents have to sell 5 units per month to breakeven. It also requires the proponents to generate P 2,245 every month.

The proponents have projected that through it sales budget that to produce a total of 300 units for the whole operation of the company. At a selling price of P 449, it will generate gross sales of P 134,700 and a net income of P 21,300.73.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09364

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

94 numb. leaves

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