Hoy! Gising!: A study on demand articulation through the use of media

Date of Publication

1994

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Behavioral Sciences

College

College of Liberal Arts

Department/Unit

Behavioral Sciences

Abstract/Summary

This study determined the demographic profile and socio-economic-characteristics of people who articulate demands through the television program Hoy! Gising! . It also classified the types of problems received by the said program. In addition, this study looked into the exposure of information and motivation of the complainants.The research design of this study is descriptive in nature because it attempted to gain insights on the complainants and the types of problems they bring to H.G. . In accomplishing this task, survey method using semi-structured questions was used in data gathering.The sample size set was one-hundred (100) respondents over a span of three (3) weeks. Only walk-in respondents were taken into consideration in the study. The researchers interviewed the respondents while they were waiting in line at the H.G. office over at the ABS-CBN compound in Quezon City.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU06765

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

93 numb. leaves

Keywords

Communication--Social aspects; Mass media--Social aspects; Television programs, Public service; Public relations

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