Similarity and complementarity of needs as factors leading to idolization
Date of Publication
1998
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Abstract/Summary
This study applied the Balance Theory of Newcomb (1981), Reinforcement Theory of Byrne (1965), the anticipation of being liked and Complementarity of Needs by Winch (1955) as explanations to why similarity and complementarity lead to idolization. There were 120 participants who were conveniently sampled from the audience of variety shows, fan's day meeting, videoke bars and at the Cuneta Astrodome during a basketball game. Individual interview was used as the method for collecting data utilizing guide questions. Idols were limited to the veteran performers of actors/actresses, singers and basketball players only. Content analysis was used in interpreting the data and was done by making categories. Findings of the research support the related literature. Factors leading to idolization are similarity, complementarity and other factors that surfaced like physical attractiveness, high regard for talent and influence from significant people.
Abstract Format
html
Language
English
Format
Accession Number
TU08611
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
117 leaves
Recommended Citation
Chiong, S. C. (1998). Similarity and complementarity of needs as factors leading to idolization. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/1610
