A study of advertising media and its use by Coca-cola

Date of Publication

1963

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract Format

html

Language

English

Format

Print

Accession Number

TU00409

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

88 leaves

Keywords

Advertising--Soft drinks; Advertising media planning; Coca-Cola Bottlers Philippines, Inc

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