A feasibility study on handykeeper

Date of Publication

1998

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

Handynizer Corporation is a business entity comprised of nine incorporators. It is located at 109 Victoria St. Magallanes Village, Makati City. The corporation is engaged in the business of manufacturing organizer envelopes, which the proponents aptly call Handykeeper.

Handykeeper is a user friendly organizer envelope measuring 11 X 14 . It has several compartments wherein the user can put his or her things in order. It also has a pencil case on its flap where the users can place their pens, pencils, erasers, rulers and the like. The envelope has two major compartments where the user can put school papers, notebooks and books or whatever the user may need. This organizer envelope also has inside pockets that are made out of water-resistant cloth that are sewn to the plastic flap. Here, one can place identification cards, calculators, note pads, diskettes and other writing materials.

The target market of the Handykeeper are high school students of Grace Christian High School and St. Scholastica's College and college students of De La Salle University-College of Education and College of Business and Economics. The target markets are chosen based on the accessibility of the proponents to these schools.

The expected demand of Handykeeper is 292 units per month. Based on the computation of the production capacity and expected demand, the proponents were able to identify the market share as 34.23%. In addition, the proponents were also able to compute their market acceptability as 77.03%.

The unique selling proposition of the Handykeeper is its waterproof material and a pencil case on its flap. It is also durable compared to other envelopes. Handykeeper has passed the durability test subjected to it.

The psychological pricing is not a necessary method for the pricing strategy. With the unique product feature of Handykeeper, the cost plus pricing of P 165 per unit can stand on its own.

Based on the survey result, the target market preferred to buy the product when directly sold to them. Thus, the proponents will use direct selling to sell their products.

Fliers will be used as the promotional tool of the proponents. This will be distributed to make the public aware of the new product.

Based on the time and motion study, the proponents were able to compute the production capacity as twenty (20) units per week. Production cost resulted to P 84.35 per unit.

With the numerous advantages that a corporation acquires, the proponents have decided to incorporate to form Handynizer Corporation. The corporation will exist for ten months starting from September 1998 to August 1999. This includes the two weeks time for registration and another two weeks for dissolution.

From the financial study, the proponents were able to project their net income as Php 56,805.99 with an authorized capitalization of 259 200 shares, having 1800 as the paid up capital of each incorporators.

The establishment of the Handynizer Corporation benefits not only the proponents but society as well. This means that forming a new business enterprise can contribute to our society's unemployment dilemma. Furthermore, the consumer has added options under the line of organizer envelopes.

With the optimistic result of the proponents' study, Handykeeper is indeed feasible. Thus, the proponents conclude that the market will accept the product, and in addition, recommend that the corporation start its production in October 1998.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09363

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

113 numb. leaves

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