A study of advertising media selection for household appliances

Author

Henry F. Tan

Date of Publication

1963

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract Format

html

Language

English

Format

Print

Accession Number

TU00405

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

78 leaves

Keywords

Advertising media planning; Advertising--Household appliances, Electric

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