A communication audit of knowledge transfer in the Diocese of Cubao's PARC 1 seminar

Date of Publication

2017

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Norman Zafra

Defense Panel Chair

Maria Angeli Diaz
Omar Dumdum
Jan Michael Alexandre Bernadas

Abstract/Summary

This study examines how the Diocese of Cubao facilitates knowledge transfer about becoming a discipline of Jesus to the parish leaders through the PARC 1 seminar. Using Liyanage, Elhag, Ballal, and Li's (2009) knowledge transfer model as a theoretical framework, an extended communication audit was conducted using qualitative methods to explore factors in their knowledge transfer process that hinder the parish leaders from effectively acquiring and applying the knowledge received. The audit revealed that the organization is not fully effective in transferring the knowledge to the parish leaders and therefore, needs improvement in the structure of the seminar, communication materials used, and the strategies employed that facilitate the acquisition and transformation of knowledge. To improve the process, the following interventions are proposed: the creation of a strategic plan and other communication materials, as well as the improvement of the structure of the seminar and existing strategies to be able to transfer knowledge more effectively.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU17336

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

95 leaves, illustrations (some color), 28 cm. + 1 computer disc (4 3/4 in.)

Keywords

Organizational learning; Knowledge management

Embargo Period

5-14-2021

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