A comparison of business performance based on varying locations among different restaurant categories
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Business Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Abstract/Summary
The purpose of this study is to determine the criteria in choosing a strategic location for a casual dining restaurant and a fast food restaurant. The researchers determined 10 factors that affect the sales performance of the restaurants. These factors are total area population, target market population, the distance of the establishment from the main roads, vehicular count, foot traffic count, number of business offices, number of exclusive villages, number of schools, number of churches, and number of commercial areas that are within the 2-kilometer radius circle. After mapping out the location of the five casual dining (Panciteria Lido) and fast food (McDonald’s) restaurant branches, the researchers manually collected data within the 2-kilometer radius of each branch. These data were analyzed using a statistical tool called Correlation Analysis or Pearson Analysis. The results show that the most significant criteria in choosing the location would be to focus on the traffic count of the area, both vehicular count and foot count.
Abstract Format
html
Language
English
Format
Accession Number
TU16697; CDTU016697
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
leaves ; 28 cm. + 1 computer optical disc
Recommended Citation
Garde, L., Libanan, M., Uy, I. H., Wu, M., & Yang, J. (2011). A comparison of business performance based on varying locations among different restaurant categories. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/14750
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