A Marketing plan for e-games portal
Date of Publication
2005
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Benison Y. Cu
Defense Panel Chair
Luz T. Suplico
Defense Panel Member
Abstract/Summary
In 2003, there were approximately 10 million internet users in the Philippines, and less than 2.5 million online gamers. Last year, the figures increased to almost 13 million Internet users and about 3 million of which are online gamers. By the year 2008, it is projected that there will be almost 21 million Internet users in the country and 6 million of which are online gamers. This data only shows the potential of the Internet market in the Philippines especially in the aspect of online gaming and because of this, Intellectual Property Ventures Group (IPVG) is looking forward of bringing e-Games portal in the country.
E-Games portal is originally from Malaysia but is now operating in other Asian countries like Singapore, Indonesia, Thailand and hopefully, soon in the Philippines. E-Games portal is not just any ordinary portal in the country. There is nothing like it right now in the online gaming industry of the Philippines. E-Games is not just an online gaming portal but it is also an online community as well making it the first in the Philippines. E-Games portal aims to revolutionize the Philippine’s online gaming community market.
Abstract Format
html
Language
English
Format
Accession Number
TU16217
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
2v.: ill. (some col.) ; 28 cm.
Recommended Citation
Cruz, J., Garcia, C., See, H., & Valerio, R. (2005). A Marketing plan for e-games portal. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/14734