Power, communiction and commitment in a successful franchisor-franchisee relationship of homegrown Filipino franchises
Date of Publication
2008
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Applied Corporate Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Thesis Adviser
Delfin D.C. Mauricio
Defense Panel Member
Maria Luisa C. Delayco
Nestor B. Nisperos, Jr.
Abstract/Summary
The franchisor-franchisee relationship is at the center of successful franchising. Despite the boom in the Philippine franchising industry, we found little focus has been directed towards the homegrown franchise, more so regarding the relationship between the franchisor and the franchisee. We proposed power, communication and commitment as relationship marketing factors that are most relevant considering this type of business set-up. This study then focused on the degrees of correlation between each of these 3 factors and a successful franchisor-franchisee relationship. After surveying franchisees of 2 homegrown firms, we found that power, communication and commitment each play a unique and significant role in a successful franchisor-franchisee relationship.
Abstract Format
html
Language
English
Format
Accession Number
TU15630
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
80 leaves ; 28 cm.
Keywords
Franchises (Retail trade); Success in business; Job satisfaction
Recommended Citation
Chan, M. C., Co, V. C., Go, S. L., & Jao, K. U. (2008). Power, communiction and commitment in a successful franchisor-franchisee relationship of homegrown Filipino franchises. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/14663
