Comparing the effectiveness of point of sale materials of product X against its competitors in public markets
Added Title
Effectiveness of point of sale advertising materials.
Date of Publication
2009
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Applied Corporate Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Thesis Adviser
Jose Luis R. Liongson
Defense Panel Chair
Brian Quebengco
Defense Panel Member
Leah M. Acar
Jeelani San Juan
Abstract Format
html
Language
English
Format
Accession Number
TU15562
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
221, 24 leaves : ill. ; 28 cm.
Keywords
Marketing; Marketing--Management; Strategic planning; Advertising; Sales promotion; Communication in marketing; Consumer satisfaction
Recommended Citation
Ong, V. C., Realizan, R. R., Reyes, A. A., & Reyes, A. C. (2009). Comparing the effectiveness of point of sale materials of product X against its competitors in public markets. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/14654
