The optimal combination of program specifications and strategies that would capture the La Sallian preference for ABS-CBN & GMA7
Date of Publication
2007
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Applied Economics
Subject Categories
Economics
College
Ramon V. Del Rosario College of Business
Department/Unit
Economics
Thesis Adviser
Emily Christi A. Cabegin
Andrew Adrian Y. Pua
Defense Panel Chair
Mitzie Irene P. Conchada
Abstract Format
html
Language
English
Format
Accession Number
TU14336
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
153 leaves : ill. ; 28 cm.
Keywords
Television programs--Philippines; Television broadcasting--Philippines; Television viewers-- Philippines; Television stations--Philippines; Consumers' preferences--Philippines
Recommended Citation
Fang, R. G., Lagdameo, B. K., & Rivera, J. R. (2007). The optimal combination of program specifications and strategies that would capture the La Sallian preference for ABS-CBN & GMA7. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/14372
