The adoption of innovative applications of electronic commerce by micro, small and medium enterprises in the Metro Manila furniture industry

Date of Publication

2007

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Applied Economics

Subject Categories

Economics

College

Ramon V. Del Rosario College of Business

Department/Unit

Economics

Defense Panel Chair

Roberto B. Raymundo

Defense Panel Member


Paulynne J. Castillo
Joel Q. Tanchuco

Abstract/Summary

This paper discusses the adoption of electronic commerce by micro, small and medium furniture manufacturing firm in Metro Manila. It aims at determining the factors which influence the e-commerce adoption by the said firms and the extent of the influence of the identified determinants. Furthermore, it aims in providing firm-level recommendations for diffusion of e-commerce in furniture manufacturing SMEs in Metro Manila. This study will try to supplement the insights provided in the Pearl12 project, which is a project associated with works with strong sector associations which will play a lead role in delivering business support services to, and mobilizing SME members, and related suppliers, to improve their production performance, market expansion, management capabilities, and long-term sustainability.

With the use of a Likert-type scales, the group administered a survey using a convenience and stratified sampling to furniture manufacturing firm respondents in a previous survey conducted by the Pearl2 Project. Some data from the latter survey were also utilized in the analysis. The results show that in general, the factors that were identified-firm size perceived benefits perceived costs communication amount and percentage of work subcontracted, imported materials, and export sales-affect the application or adoption of e-commerce for SMEs in the furniture manufacturing industry in Metro Manila. The results support all the hypotheses formulated, with the exception of percentage of work subcontracted. Given the results, firm-level and government policy recommendations were formulated for the diffusion of e-commerce in furniture manufacturing SMEs in Metro Manila.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU14334

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

171, [4] leaves : ill. (some col.) 28 cm. + 1 computer optical disc

Keywords

Electronic commerce--Philippines--Metro Manila; Furniture industry and trade--Philippines--Metro Manila

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