A study on how the promotion strategies of cigarette manufacturers cope up with the consumer's anti-smoking sentiments

Date of Publication

1981

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract Format

html

Language

English

Format

Print

Accession Number

TU05215

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

40+ leaves ; typescript.

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