Fyoozhun [Incorporated]: A business plan

Date of Publication

2002

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

Executive Summary. FYOOZHUN INCORPORATED is a corporation that is formed to answer the ever-changing needs of consumers. It is located at #7 Nottingham St. Hillsborugh Alabang Village, Cupang, Muntinlupa. Fashion is beginning to be expensive and the nine proponents took the challenge of designing, manufacturing, and selling their unique and innovative product, Futwurx sandals. These are sandals with interchangeable straps that can fit your mood and style. It's innovation allows consumers to change the strap designs based on their preferences. This allows the consumer to buy less pairs and be practical, yet be fashionable at the same time.

The primary market of this innovative, versatile and practical product is composed of schools and villages located in the Alabang, Parañaque, Muntinlupa and Makati. These are St. Francis of Assisi High School, De La Salle Santiago Zobel School, Assumption College and Merville Village. The total population of the primary market is 359 respondents. Three hundred fifty nine respondents from the above mentioned schools and village were selected through systematic random sampling and were surveyed by requesting them to answer a carefully formulated and pretested questionnaire. Upon completion of the survey, the data gathered were analyzed and interpreted. The market acceptability rate of Futwurx was determined to be 82.21% for the primary target market. Majority (84.1%) of the respondents found the product unique and innovative, with 85.2% willing to buy it. Monthly potential demand was computed to be 229 units. Market share of FYOOZHUN INCORPORATED for Futwurx was 62.88%.

Using the time and motion study, the proponents determined that for Futwurx, the assembly line method would be the most effective method of production. The manufacturing process goes as follows: the patterns for the sole and straps are traced and cut on different materials the different cut materials of the insole are bonded by rugby and primer is applied to the rubber sole these are sent to the sub-contractor for buffing and pressing the different cut materials of the straps are swen together and Futwurx is packaged.

Within one production day, an average of 36 units of the product can be produced. Maximum output is 57 units while minimum output is 15 units. Cycle time for the production of one unit of Futwurx sandals is approximately 13 minutes, with the percentage of efficiency at 83.62%. Production cost per unit was computed to be P 163.28, while selling price of the product was computed to be P300.00. Break-even analysis showed that FYOOZHUN INCORPORATED needs to sell approximately 12 units of Futwurx, or achieve gross sales of P 3,423.91 per month. to avoid incurring losses.

Corporation is the type of business ownership that the proponents have chosen because of its advantages. The corporate name FYOOZHUN INCORPORATED was chosen because the proponents are a fusion of different talents and ideas. The corporation will exist for 10 months. The stockholders and the board of directors are the proponents themselves. Each one of them has duties and responsibilities to perform as well as rules and regulations to follow. The different pre-operation, operation, and post-operation activities are also to be underwent by the proponents during its term of existence.

Financial assumptions are specified for the proponents to follow. The proponents will finance the business through the help of their parents. Borrowing from financial institutions is not allowed. The project cost required to finance the first month of operation is P 17,000.00. Budgets were prepared to estimate the amounts of expenses to be incurred by the company. Projected financial statements are also provided to show the expected income from the business and the assets of the corporation. The said business is said to generate an income of P 596,400.00 at the end of its existence. The return on investment is 1,606.79% while the return on equity is 94.41%. This means that the business is very profitable and the proponents are able to utilize their assets effectively.

In conclusion, the project is found to be feasible based on the studies made. However, the proponents must still consider factors that might affect the operations of the business in the future such as inflation and economic recession. keeping an open mind and keeping the initiative and determination will surely make the business a successful one.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU11047

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

(various leaves) ; Computer print-out.

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