A feasibility study [on BGs wall organizers]

Date of Publication

1998

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

Executive Summary. 1. Product. BGs Wall Organizer is mainly a wall organizer compose of a grid and a set of boxes used for storage. BGs stands for Boxes and Grids, the two main components for the organizer. The logo has the acronym, BGs, at its center and around it are the words boxes and grids forming a square to explain the connection of the name to the product. The square also represents no fuss quality, like the angles in the said shape. It was also chosen because it was nice sounding and easy to remember. BGs also sounds like the name of a 70's musical band which is well remembered today and so is a perfect way to interest our target market, those middle to upper classes from 18-30 years old, on our product.

This product was chosen because such it is useful in organizing small household and office materials. These types of products are very practical and very attractive in kitchens, bedrooms, living rooms, bathrooms, storage room, offices, and anywhere else where sectioning or systematic arrangement is needed. Various household and office materials can be placed in this multi-purpose wall organizer. Since the wall is the most unused space, this will maximize it which will lessen the crowding of the floor area.

There are no special skills and heavy machinery required in the manufacture of this product and its raw materials are not very hard to find. These factors will make the production of the product easier.

It is priced at P 185.00 with a mark-up of 40.44% and a total unit cost of P 130.80. The high mark-up will serve as a buffer if ever there will be a large increase in the total unit cost due to the products ability to be customized by the consumer. The selling price was still deemed reasonable because of the usefulness, attractiveness and quality of the organizer. Still, the product is relatively inexpensive if compared to its nearest competitor in the market.

The product is a multi-purpose wall organizer made of grids and boxes. The grid is made-up of thick wires spot-welded into criss-crosses. It serves as the backbone of the product with which the boxes are hung on using S-hooks. The boxes are made-up of pre-cut 1/8 thick plywood assembled using wood cement.

11. Corporation. The name of the corporation is Kasangkapan, Inc. because of the nature of its primary product, BGs, which may be considered a furniture. This form of organization was chosen because it has a distinct juridical personality and it has right of succession. It was also preferred since the corporation's liabilities do not extend to the stockholders' personal assets.

It has a P 160,000 authorized capital stock which is divided into 160,000 share each with a par value of P 1.00. Twenty-five percent of this would be subscribed, and 25 % of these subscriptions will be paid.

The ten incorporators of the said corporation are Charleston Chua, Ma. Luisa Chua, Michelle Concepcion, Aleister Abril Cruz, Abegail Go, Ruby Hortaleza, Francis Lakip, Candice April Ong, Stanley Santos, and Sabina Gloria Servidad. All of whom are natural persons of legal age and are all residents of the Philippines. The term of existence will be for twelve months beginning on September 1997 up to September 1998 with operations ceasing on the months of April and May.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU09377

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 v. (various leaves) ; Computer print-out.

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