CAPs, Incorporated
Date of Publication
1994
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Business Management
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Abstract/Summary
The primary purpose of this study is to determine the feasibility of establishing a cap business. The study is subdivided into the marketing, technical, organizational, legal, financial, and socio-economic aspects of a business enterprise.
The market study determines the market demand, suitable marketing strategies, and the effective marketing mix that would effectively implement consumer awareness, purchase, and loyalty to the product. The technical study shows the production process, schedule, and capacity of the group. It also contains the plant lay-out and location, unit cost, materials and equipment inherent in the operations of the business. The management and legal study illustrates the organizational structure, job specifications, policies and programs that are established in the business. The financial study contains the projected income, costs, profitability, liquidity, and stability of the enterprise. The final part of the study constitutes the conclusion and recommendation. It is the synthesis of the results of the study and the subsequent recommendations brought about by these results.
Abstract Format
html
Language
English
Format
Accession Number
TU09324
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
70 numb. leaves ; Computer print-out.
Keywords
CAPs, Incorporated; Caps (Headgear)
Recommended Citation
Agsalud, A., Borja, R., Cheng, J., Cobero, J., Decolongon, J., Gan, J., Meghrajani, K., Ong, S. W., & Wong, J. (1994). CAPs, Incorporated. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11600
