Willieng Willieng: The study on Willie Revillame's cult following
Date of Publication
2012
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
Subject Categories
Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Defense Panel Member
Melissa Lucia L.Reyes
Abstract/Summary
The main purpose of this qualitative study is to identify why fans follow Willie Revillame and how they see Willie Revillame. The study attempts to connect the final results of the study to the Social Psychology concept of persuasion and the Sikolohiyang Pilipino concept of Kagandahang loob under the general concept of Kapwa to explore why fans are attracted to Willie Revillame and how they see Willie Revillame. Focus group discussion and content analysis were utilized to gather data and information on how fans perceive Revillame. Target sample of participants is limited to those who qualify as fans of Revillame through a screening process developed by the researchers. The study does not aim to conclude that the social Psychology and Sikolohiyang Pilipino concepts used are the reasons for the fan base of Revillame but suggest that these may be contributing factors to Willie Revillame's having a cult following in the Filipino context.
Abstract Format
html
Language
English
Format
Accession Number
TU16835
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
92 leaves 29 cm.
Keywords
Television game show hosts--Philippines; Social Psychology; Revillame, Wilfredo Buendia, 1961-
Recommended Citation
Escay, M. D., Henson, M. M., & Leogardo, C. R. (2012). Willieng Willieng: The study on Willie Revillame's cult following. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11533