A public communication campaign plan for the Eyebank Foundation of the Philippines
Date of Publication
2006
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Gerardo Mariano
Defense Panel Member
Pamela Averion
Jose Miguel Gomez
Oliver Oliveros
Abstract/Summary
The Eye bank Foundation of the Philippines (EBEP) has difficulty meeting demands for corneal eye tissues since it is mostly the classes A and B who pledge. EBEP needs to tap into the lower classes, classes C, D, and E as they constitute a big number in the country's population. There is no specific strategy intended for the lower classes to inform them of the organization's cause, thus the message regarding pledging eye tissues is not received.
The proponents have prepared a public communication campaign plan to condition the mind of living potential donors to pledge their eye tissues before they die. The target audience's attitude towards eye donation and pledging were identified through a survey conducted. After which, a series of activities were planned and campaign materials were designed to assist in information dissemination. All these are targeted towards a more effective and efficient eye banking for the client organization.
Abstract Format
html
Language
English
Format
Accession Number
TU14488
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
xi, 49, [14] leaves : ill. ; 28 cm.
Keywords
Eyebank Foundation of the Philippines; Eye banks; Cornea--Transplantation
Recommended Citation
Darantinao, C. T., Partido, M. L., & Tee, E. M. (2006). A public communication campaign plan for the Eyebank Foundation of the Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11482