A public communication campaign plan for the Eyebank Foundation of the Philippines

Date of Publication

2006

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Gerardo Mariano

Defense Panel Member

Pamela Averion

Jose Miguel Gomez

Oliver Oliveros

Abstract/Summary

The Eye bank Foundation of the Philippines (EBEP) has difficulty meeting demands for corneal eye tissues since it is mostly the classes A and B who pledge. EBEP needs to tap into the lower classes, classes C, D, and E as they constitute a big number in the country's population. There is no specific strategy intended for the lower classes to inform them of the organization's cause, thus the message regarding pledging eye tissues is not received.

The proponents have prepared a public communication campaign plan to condition the mind of living potential donors to pledge their eye tissues before they die. The target audience's attitude towards eye donation and pledging were identified through a survey conducted. After which, a series of activities were planned and campaign materials were designed to assist in information dissemination. All these are targeted towards a more effective and efficient eye banking for the client organization.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU14488

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

xi, 49, [14] leaves : ill. ; 28 cm.

Keywords

Eyebank Foundation of the Philippines; Eye banks; Cornea--Transplantation

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