A public relations plan for Special Olympics Philippines
Date of Publication
2013
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Carlo Figueroa
Abstract/Summary
Special Olympics Philippines is in need of committed volunteers to assist in their sports activities and trainings. This is due to the lack of awareness of their target audience, students taking up Special Education in universities within Metro Manila, about the organization and its advocacy. In order to address their communication problem, the proponents created a public relations plan and implemented the project in St. Paul University-Manila.
The public relations plan contained different strategies and tactics based on the Behavioral Public Relations Model. The tactics include formal correspondence with university professors, brochures, posters, social media (Facebook and Twitter) and a talk.
Abstract Format
html
Language
English
Format
Accession Number
TU18342
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
xi, various foliations ; 28 cm.
Keywords
Volunteer workers in recreation--Recruiting; Recreation--Management; Sports administration--Philippines
Recommended Citation
Arcebal, M. P., Erasquin, C. S., & Reyes, N. V. (2013). A public relations plan for Special Olympics Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11378
