A public relations event plan for Orange Dance Studio (ODS)
Date of Publication
2007
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Defense Panel Member
Maria Angeli Diaz
Pamela Averion
Oliver Oliveros
Dino Brucelas
Abstract/Summary
Our Organizational Communication thesis was a public relations endeavor to help change the current image of Orange Dance Studio, our client, to its students. Orange Dance Studio wanted to change its image of being a walk-in training camp to a more established dance organization, which had the capacity to showcase their students' talents without solely relying to external organization.
To achieve this goal, our group proposed an event plan for Orange Dance Studio's first ever dance competition. The plan followed a particular theme obtained through a series of interviews with students an administration. Following the said theme, we came up with the specific details that should be accomplished for the event to be successful. We also provided prototypes of designs to be reproduced such as the promotional materials. Lastly, we came up with an effective medium, preferred by the organization, to present to them the complete plan.
Abstract Format
html
Language
English
Format
Accession Number
TU14519
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
91, [39] leaves : ill. (some col.) ; 28 cm.
Keywords
Special events--Planning; Communication in organizations; Interpersonal communication; Public relations
Recommended Citation
San Pascual, C. D., Tanael, R. R., & Torres, R. C. (2007). A public relations event plan for Orange Dance Studio (ODS). Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11229
Note
Bound with: Orange in love : an event plan for ODS' 1st dance competition.