A donor strategy awareness program for Manila City Library a manual and event thesis using a knowledge transfer framework

Date of Publication

2014

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Figueroa

Abstract/Summary

Manila City Library relies heavily on their donors when it comes to acquiring reference materials for the book collections of each of their branches. Although the organization has a division that specializes in the acquisition of books, the Processing Division (PD), it was revealed through different research methods such as interviews and surveys, that only the top management was fully aware of their donor strategy. This was because of the lack of standardized procedures and absence of materials that could have helped them transfer information to the other members of the organization. This resulted to an inconsistent handling of donors, which discouraged the benefactors to continuously contribute to the organization. Using a framework on knowledge transfer (Murray & Peyrefitte, 2007) as a guide, the proponents produced a donor strategy manual and organized an event that aimed not only to launch the manual but also to ensure that the participants fully understood its content through a simulation exercise. Furthermore, the goal of the whole project was for both explicit and œtacit knowledge about the organization donor strategy to be communicated successfully to the members of the Processing Division. Both the manual and event were evaluated using surveys such as pre-tests, post-tests, and post-event evaluation forms. Overall, the study proved that in order for knowledge to be transferred effectively, the simultaneous use of different media is advisable.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18668

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

74 leaves : illustrations (some colored) ; 28 cm.

Keywords

Libraries--Philippine--Manila; Acquisitions (Libraries)--Philippines; Collection development (Libraries)

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