A donor strategy awareness program for Manila City Library a manual and event thesis using a knowledge transfer framework
Date of Publication
2014
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Carlo Figueroa
Abstract/Summary
Manila City Library relies heavily on their donors when it comes to acquiring reference materials for the book collections of each of their branches. Although the organization has a division that specializes in the acquisition of books, the Processing Division (PD), it was revealed through different research methods such as interviews and surveys, that only the top management was fully aware of their donor strategy. This was because of the lack of standardized procedures and absence of materials that could have helped them transfer information to the other members of the organization. This resulted to an inconsistent handling of donors, which discouraged the benefactors to continuously contribute to the organization. Using a framework on knowledge transfer (Murray & Peyrefitte, 2007) as a guide, the proponents produced a donor strategy manual and organized an event that aimed not only to launch the manual but also to ensure that the participants fully understood its content through a simulation exercise. Furthermore, the goal of the whole project was for both explicit and œtacit knowledge about the organization donor strategy to be communicated successfully to the members of the Processing Division. Both the manual and event were evaluated using surveys such as pre-tests, post-tests, and post-event evaluation forms. Overall, the study proved that in order for knowledge to be transferred effectively, the simultaneous use of different media is advisable.
Abstract Format
html
Language
English
Format
Accession Number
TU18668
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
74 leaves : illustrations (some colored) ; 28 cm.
Keywords
Libraries--Philippine--Manila; Acquisitions (Libraries)--Philippines; Collection development (Libraries)
Recommended Citation
Altiche, V., Intia, L., & Silva, C. (2014). A donor strategy awareness program for Manila City Library a manual and event thesis using a knowledge transfer framework. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/11126