St. Martin de Porres Charity Hospital: The bridge of kindness and service: A public relations presentation showing the needs and soliciting donations from donors

Date of Publication

2010

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

In this study, the researchers, through the use of survey, found out that the most effective way of addressing the needs of the hospital is through the use of video presentation. The results of the survey and interviews showed that the respondents prefer a video presentation that creates awareness about the organization and as a means to solicit donations. In addition, a supplementary material like a handout will also be given.

The study showed that the best way to communicate the message of the organization to the potential donors is through PowerPoint presentation that includes video clips to allow the audience to understand the real needs and condition of the charity hospital and convince them to donate equipment and provide financial assistance.

Abstract Format

html

Language

English

Accession Number

TU13402

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

75 leaves ; 28 cm.

Keywords

St. Martin De Porres Charity Hospital; Hospital--Philippines

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