Children's hour: Rocking for the future one hour at a time an events plan
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Communication Arts
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Ronaldo Javal
Defense Panel Chair
Judy Freya Sibayan
Abstract/Summary
Through a communication audit, it was discovered that there is a communication gap between the host organization, Children's Hour Philippines Inc., and the college students. This communication gap had become alarming for the organization because of their intentions to expand their audiences from working professionals to the general public, especially the college students. Also through a situational analysis done by the researchers, it was discovered that an event would be the most effective way of disseminating information about the organization to the students of De La Salle University-Manila, specially a free benefit concert.
Based on the literature, events as a public relations tools, has been considered as an effective tool for the last 3 decades. Events are guided by theories where in the process of events management is tackled and through theses theories presented by scholars, the researchers were able to create their own theory that was most fitting for the objective of the event. The researchers used methods such as, surveys and interviews to validate the finding of communication audit and situational analysis, and to aid in the planning process of the event. The results of the research methods used were integrate in the planning process of the event, from the nature of the event, to the theme and performers. After 3 months of planning, the event came with high regard, as it was able to accomplish its objectives despite facing an immediate problem 30 minutes before it started. The success of the event was validated by a survey accomplished by 30% of the audiences, and the feedback of the host organization.
Abstract Format
html
Language
English
Format
Accession Number
TU14677
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Arre, T., Cruz, J. P., & Olarte, D. C. (2011). Children's hour: Rocking for the future one hour at a time an events plan. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/10917
