The Effect of gossip on impression formation

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Adrianne John R. Galang

Defense Panel Member

Reynaldo Nuelito Canlas

Abstract/Summary

This study was designed to better understand a particular kind of gossip the experimenter's agreed upon- which would refer to the nature of the information being presented - and how it affects the phenomenon that occurs in the formation of an individual's overall impression. The experimenters tested whether the intensity of gossip - high or low - or its absence will or will not affect one's impression and how it could affect. In this experiment, 72 undergraduate participants were asked to partake in an experiment wherein they would be randomly assigned into 3 groups namely: high gossip, low gossip, and the control group. The result of our quantitative approach has proved to be not significant on the 7 traits on impression formation whereas our qualitative approach has suggested that the gossip did affect the participant's impression formation.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18349

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

xi, 107 leaves ; 28 cm.

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